Lead Conversion Tool

Real Estate Lead Conversion Calculator

This calculator estimates how your entered lead conversion assumptions work together from contact to appointment to closing. It highlights the bottleneck FRA can help repair, but it does not guarantee a closing, commission, or appointment count.

Primary intent: how many real estate leads to close a deal

Closing goalHow many closings you are planning toward in this scenario.Current leadsNumber of leads available for this scenario.Contact rateApproximate percentage of leads reached with a real conversation or reply.Appointment rateApproximate percentage of contacted leads who book an appointment.Show-up rateApproximate percentage of appointments that show up.Close rateApproximate percentage of shown appointments that close.Average commission assumptionUse an illustrative average commission for scenario math.

Answer the questions, then calculate your result.

Your result

Answer the questions first. Your score and recommendations will appear here after you calculate the result.

What FRA can fix

Map the lead path from source to appointment and follow-up.
Build workflows around the bottleneck revealed by the score.
Create a weekly conversion review using the metrics agents can act on.

Assumptions

All conversion and commission values are visitor-entered assumptions.
Outputs are illustrative and do not guarantee leads, appointments, closings, or revenue.

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