Public FRA Tools
Real estate calculators and scorecards for the work behind the tools.
These public tools give useful diagnostic results before contact capture, then connect each finding to the Future Ready Agent execution work that can help repair the gap. Scores and scenarios are directional, not guarantees of leads, rankings, appointments, closings, or revenue.
AI Visibility Tool
Agent AI Searchability Scorecard
Check whether search and AI systems have clear public signals about your real estate business, market, specialties, and authority.
Open tool →
Ads and Funnel Tool
Real Estate Funnel Leak Calculator
Find where real estate leads may be leaking between ads, landing pages, follow-up, appointments, and show-up.
Open tool →
Technology Utilization Tool
Real Estate Tech Stack ROI Calculator
Score how well your real estate tech stack is being used across CRM, website, follow-up, reporting, and workflow execution.
Open tool →
CRM Utilization Tool
Follow Up Boss Utilization Scorecard
Check how well Follow Up Boss is being used for lead sources, stages, smart lists, action plans, tasks, templates, and old-lead follow-up.
Open tool →
Listing Marketing Tool
Listing Marketing Signal Scorecard
Score whether a listing has the assets, lead capture, distribution, follow-up, and seller reporting needed to create a repeatable marketing workflow.
Open tool →
Ads and Funnel Tool
Real Estate Ad Readiness Scorecard
Score whether your real estate ad funnel has the offer, landing page, CRM routing, follow-up, attribution, and creative readiness needed before launch.
Open tool →
CRM and Database Tool
CRM Database Value Calculator
Estimate the illustrative relationship opportunity hiding in a real estate CRM and score whether the database is ready for reactivation work.
Open tool →
Lead Conversion Tool
Real Estate Lead Conversion Calculator
Calculate lead conversion capacity under your own real estate assumptions and identify the weakest step between leads, appointments, show-ups, and closings.
Open tool →
Follow-Up Tool
Follow-Up Gap Calculator
Score real estate follow-up consistency across lead response, attempts, nurture duration, appointment conversion, and overdue CRM work.
Open tool →
Open House Follow-Up Tool
Open House Follow-Up Scorecard
Score whether open house visitors are captured, synced, followed up, routed to an appointment CTA, and reported back to the seller.
Open tool →
Database Reactivation Tool
Past Client Reactivation Calculator
Score past-client reactivation readiness across segmentation, contact recency, touch cadence, referral process, and milestone tracking.
Open tool →
Landing Page Tool
Landing Page Conversion Scorecard
Score a real estate landing page for offer clarity, CTA friction, trust signals, mobile readiness, and follow-up destination.
Open tool →
Lead Response Tool
Lead Response Time Cost Calculator
Estimate response-time risk in a real estate lead workflow using your own contact, appointment, and commission assumptions.
Open tool →
CRM and Automation Tool
GoHighLevel Real Estate Utilization Scorecard
Score how well a real estate GoHighLevel setup supports pipelines, calendars, forms, workflows, SMS/email, routing, and appointment reminders.
Open tool →
Operations Tool
Weekly Agent Operations Scorecard
Score a real estate agent weekly operating rhythm across lead follow-up, overdue tasks, appointments, client touches, listings, content, and funnel checks.
Open tool →
Content and Authority Tool
Agent Content and Authority Scorecard
Score whether a real estate agent has useful public content, local answer coverage, bio clarity, proof assets, and authority signals.
Open tool →