Database Reactivation Tool

Past Client Reactivation Calculator

This calculator helps real estate agents see whether past clients are organized enough for a thoughtful reactivation campaign. It recommends first segments and cadence repairs, but it does not guarantee referrals, repeat business, closings, or revenue.

Primary intent: past client follow-up

Past client countApproximate number of past clients in the database.Months since last contactApproximate months since this group received useful outreach.Database segmentationPast clients can be grouped by useful relationship or property context.Annual touchesHow many planned touches past clients receive each year.Milestone trackingHome anniversaries, birthdays, referrals, and review moments are tracked.Referral processReferral asks and thank-you steps are defined.Assumed reactivation rateUse your own illustrative percentage for the reactivation scenario.

Answer the questions, then calculate your result.

Your result

Answer the questions first. Your score and recommendations will appear here after you calculate the result.

What FRA can fix

Segment past clients and sphere contacts into usable groups.
Create approved reactivation campaigns with relevant first messages.
Build milestone and referral follow-up into the ongoing work queue.

Assumptions

This score uses self-reported database readiness and does not access private CRM records.
It does not guarantee referrals, repeat transactions, appointments, closings, or revenue.

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